Attribution & Analytics
Efficiency, Transparency, Precision
Ready to scale beyond social and digital efforts? Our team is devoted to providing brands and advertising agencies with planning, buying, analytics, and attribution services within the streaming video and audio media channel.
From white-glove to white-label services, we have you covered.
Just want the attribution? No problem. We have built an industry-leading, proprietary, direct attribution platform that measures upper impact and lower funnel conversion.
Direct Attribution for Streaming Video/Audio
Impression level metadata collected daily
Site Level Data is collected from Client CRM
Attribution logic matches viewers exposed to viewers who acted by visiting the client's website/mobile application
Performance Dashboards are built to track media spending and KPIs
Attributed data is available for pass-back to our clients for their own business insights endeavors
Media Types Measured:
Streaming TV/OTT (Hulu, Peacock, Sling, etc.)
Audio Streaming (iHeartRadio App, Pandora, Spotify, etc.)
Podcasts (Host-read, DAI, RON, etc.)
MACRO AND MICRO MEASUREMENT STACK
We utilize the best available tools to accurately measure the impact of our media.
At a macro level, we provide statistically significant recommendations for initial test investment and construct econometric baseline models to measure the overall impact on your primary KPI.
On a micro level, we employ spot attribution analysis for linear television and radio to measure impact on a spot-by-spot basis, providing tactical insight for plan optimization.
In all our digital offerings - Video & Audio streaming, OTT, CTV, and Podcasts - we have built a proprietary direct attribution platform that measures upper impact and lower funnel conversion. All reporting is customized by the client.
Reporting & Dashboards
Updated Daily
White Label Options
Customized Based on Your KPI’s
Available 24/7/365
Demo Targeting through nearly all publishers is available by layering gender, age, and income combinations.
Geo-Targeting can be utilized to hit target DMAs or exclude them altogether. Some advertisers work as granular as ZIP code level.
Audience Suppression & Retargeting is easily managed through programmatic buys by implementing a custom pixel on the advertiser’s site.
