Case Study: Auto Warranty
THE PROBLEM
The client was looking to expand their company’s reach and increase sales through local and national radio while keeping their overall cost per acquisition within reasonable levels.
OUR CHALLENGE
Generate and deliver high-quality leads to a client with strict call center hours, 46 state coverage, while maintaining acquisition costs within sustainable levels.
OUR SOLUTION
We developed a custom three-pronged approach to build the client’s lead volume, sale volume, and share the overall risk in order to build the campaign.
Developed three different billing mechanisms
to split media into three categories
Cost per Acquisition:
We billed the client a flat rate per sale based on historical metrics.
100%
Risk Casual Precision
Cost per Call Radio:
We billed the client on a flat rate per call to help with our testing effort.
High-converting stations were then moved to the cost-per-acquisition model while allowing us to continue testing new media.
50%
Risk Casual Precision
Cost per Call Digital:
Digital sources to help increase volume and sales which are kept separate from Radio for optimization purposes.
0%
Risk Casual Precision
Cash Media:
This media was billed to the client at cost.
This allowed us to determine values for the media and whether or not they could be utilized for the cost-per-call or cost-per-acquisition campaign.
THE RESULTS
The campaign was able to generate higher-than-average call volume and
sustain sale volume during radio’s tightest months of May and June.
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