CEO & FOUNDER
Brett Charest is the CEO & Founder of Casual Precision. With more than 25 years of media experience on both the agency and media group sides, Brett has made a career out of his commitment to transparency, relationships, and uncompromising loyalty.
Casual Precision’s foundation is rooted in his belief that if you treat your employees like you treat yourself and you always have the client’s best interest in mind, success will follow.
Brett and his wife Marissa were married in October of 2020 in Maui. They live in Canyon Lake, California with their two dogs, King and DD. He is also a diehard Red Sox and Leicester City fan.
MANAGING PARTNER
James is a Managing Partner of Casual Precision. With over 16 years of experience on the agency side, James has focused primarily on direct response television strategy and analytics while working for powerhouse agencies like Havas Edge and TWO NIL.
James joined Casual Precision in 2017 and has focused on building out a linear/streaming TV planning-and-buying arm while also leading the effort in analytics and measurement to bring further transparency to client reporting and insight.
James wears it proudly that he’s from the Philadelphia area and becomes a very different person when his teams are playing. He and his wife Jamie have three beautiful daughters, Ruby, Frankie, and Ella. They have called Long Beach, California their home for 12+ years.
Client Services
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Lissie Perkins
EVP, Client Growth
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Tim Silvia
Head of Revenue, Streaming Media
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Daniel Aiello
EVP, Media Insights
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Ron Laessig
VP, Sales
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Ruben Ornelas
Associate Manager, Client Growth
Media Planning & Buying
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Kenisha Edwards
Director of Media
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Michael Romero
Programmatic Media Manager
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Hannah Buckley
Associate Director,
Media & Client Strategy
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James Bitter
Media Analyst
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Chas Parada
Media Assistant,
Traffic Coordinator
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Lauren Cleaver
Client Growth Assistant
Data & Engineering
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Charlie Glass
Director, Data Analytics & Data Science
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Vania Revelina
Data Engineer
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Chris Smith
Data Analyst
Operations
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Greg Bartosiewicz
Chief Operations Officer
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Lauren Aiello
Business Operations Assistant
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Brittany Happich
Accounts Payable Manager
Behind The Scenes
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Ruby, Ella and Frankie
The Vassallo Trio
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King & DD
Brett's Dogs
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Autumn and Lily
Aiello Assistants
OUR VALUES
Casual Precision provides our clientele with innovative strategic thinking in media planning. We focus on transparency and honesty to align the interest of our clients with ours.
Combining our market branding experience with our direct response experience to provide clients with true marketing and media services. We achieve maximum efficiency, and meet our client’s KPIs, while building and maintaining a strong brand presence.
