Case Study: Rewards Program
THE PROBLEM
The client was interested in expanding the media mix and finding new acquisition growth channels beyond social, display, and search. Concrete acquisition cost and down funnel revenue analysis were a high priority.
Introduce an alternative form of television/video media that would allow our team to provide a solid analytic solution that not only gauges customer acquisition costs but follows TV customers down the funnel from a lifetime value and revenue per user perspective.
OUR CHALLENGE
OUR SOLUTION
Employed our proprietary Matchback Attribution methodology matching impression-level data from our digital media back to matching consumer data in the client’s CRM
Delivered granular insight on top-of-funnel cost pers from a vendor, placement, and creative standpoint
Provided the necessary data to allow the client to follow cohorts of matched customers from initial activation down to lifetime value and revenue per user
We have maintained cost-per-visit goals through optimization since launching in January 2019.
We test new vendors monthly to expand the client’s reach within the digital video channel
Channel mix has expanded to Podcast and Audio Streaming with the same attribution methodology
Revenue analysis has shown that we are acquiring customers under their max customer acquisition cost goal
Customers attributed to our media are maturing within the client pay-back window goal
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